Grocery Innovation Canada
Nation’s largest trade show and conference dedicated to the growing multi-billion dollar Canadian grocery industry.
Company
Canadian Federation of Independent Grocers: CFIG
Duration
May - November 2019
Role
Creative Director
What I did…
Led the creative direction and visual themes for a national trade show with 6,000+ attendees, contributing to a 10% increase in attendance.
Collaborated cross-functionally with a 6-person marketing team to develop campaign concepts and presentation materials, supporting outreach to 150+ prospective exhibitors.
Owned end-to-end design for print and digital marketing assets, including ongoing maintenance and updates of the corporate website.
Reviewed and approved work from external design consultants, ensuring consistency across the trade show’s visual signage and wayfinding system.
Collected and analyzed performance data from promotional materials to inform design iterations and improve campaign effectiveness.
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Trade Show Promotional Video
(Dimensions:59.4Ft width x 26.9Ft height)
